The Challenge
Engage our audience to choose Jägermeister as their preferred shot when they head out for a night with friends.
The Insight
UBER was a perfect partner to achieve that goal as it was the closest touchpoint to purchase before the consumer hits the bar and provided a captive audience for our message.
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The Solution
By leveraging Uber’s in-app technology, the campaign targeted users based on real-time location and destination. This created a highly relevant and personalized experience, keeping Jägermeister top of mind with a bold campaign message.
The Results
The campaign exceeded Uber’s benchmark click-through rate by 42%, and exceeded Uber’s benchmark of time spent on ads by 49%, significantly boosting Jägermeister’s visibility among its target audience.