Getting Blowout Beautiful

Conair Combats the Competition in a Holiday Launch

Conair did a soft launch of their new 3-in-1 hairdrying brush. Holiday time was primed for the big blitz. With a big retailer exclusives program underway, Conair developed a core brush designed for full national rollout and unique skus for top retailers like Target and Walmart. S50 was tasked with building a digital media plan designed for both awareness and sales-driving.