Getting Gen-Z Vibes

Trident Makes a Play for a New Audience

As Trident set out to expand their audience and build out their portfolio, they came to S50 to launch their new line to Gen-Z. We did a deep-dive into the Gen-Z audience, learning their thoughts on how they browse, how they make purchase decisions and what they think about…gum. Our research led us to a launch plan focused in Amazon, as this is where Gen-Z starts their searches for interesting new products.