Ode to a Mammogram

Calling all ladies…

In the summer of 2021, our Stamford Health Client was faced with a unique challenge: while Breast Cancer Awareness Month efforts nationwide were poised to be more prevalent than ever, data from research conducted indicated that women were too preoccupied, selfless, or reluctant to return to getting their annual screenings. 

To ease their hesitancy and breakthrough in a sea of pink, our approach was to overcome the stigma associated with talking about breast care by embodying the spirit of empowerment. Our cheeky tone and bold, artful illustrations of women in all shapes and sizes cut through the cluttered social landscape and shows women that their yearly mammogram is not something to fear, and for most, it’s a source of peace of mind.