Get Checked
Stamford Health had already seen a rise in screening appointments coming out of the pandemic as people started to get more comfortable going back into hospitals. We needed to connect with new audiences coming of age to meet their goals.
The Challenge:
Get people over 40/45 years old to schedule Mammography and Colonoscopy appointments with Stamford Health
The Insight:
Women and men discuss mammograms and colonoscopies more openly than past generations, there isn’t much of a stigma around them anymore, they are even seen as a right of passage.
The Solution:
The campaign was designed to identify the right messages and tone to connect with our audience, many of whom were due to get their procedures for the first time. With larger health systems in the area, we differentiated ourselves by proving that we understood them with fresh, light-hearted campaigns that made an impact in digital media and drove results.
The Results:
- Mammography appointments reached 122% of goal
- ~2.1 mm impressions (regional)
- Reached our annual goal in 9 mos
- Colonoscopy appointments reached 174% of goal
- 3.7 mm impressions (regional)
- Reached our annual goal in 6 mos
Digital Advertising Campaigns
